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Writing Things Down to Get Things Done

Obvious: If you write things down, they’re more likely to get done. Less obvious: If you write down a commitment to do something, and give that written commitment to people you respect and admire, then...

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Nyouse: Connecting People to Press

To diverge slightly from copywriting for a moment; I’ve been busy cooking up a side-project which might interest you: Nyouse.com, pronounced “news”, is a new website that connects people with...

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Innovation: Jump in the Pool

Last week I attended Connecting Innovation – an event designed to “look at the opportunities to work together, the ways creativity is cultivated and how productive partnerships can be formed”. For me...

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Aiming for Success Leads to…

…not a lot. I’m reading Viktor Frankl’s Man’s Search for Meaning, which is an account of his time in several Nazi concentration camps and an introduction to his own school of psychotherapy,...

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You Can’t Please Everyone: Business Advice from Haruki Murakami

I ‘ve been a fan of Haruki Murakami, ever since @megnog bought me The Wind Up Bird Chronicle. I’m now reading What I Talk About When I Talk About Running, Murakami’s running memoir. Anyway, I just...

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How to Do More on the Web – Part 4

See also: P1 / P2 / P3 Part 4: Helping Searchers Find Your Site with SEO (Search Engine Optimisation) People are looking for you. Every day, they go to a search engine (like Google, Yahoo or Ask) and...

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Professional deformation: why all your problems look like nails

Thanks to Dave Stone for blogging about Déformation professionnelle – the expression that brilliantly describes: a tendency to look at things from the point of view of one’s own profession and forget a...

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In Praise of Cheap: the Quick n’ Dirty Road to Glory

What follows is a short rumination on a common choice: the choice between what you can afford today and what you can afford tomorrow. Okay, so I agree that cheap is bad. “Buy it cheap, buy it twice,”...

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Commit yourself: make changes and build momentum

I wrote a blog post recently for Freelance Advisor, which was all about motivation, and what I do when fear or inertia slows me down. One of things I wrote about was the tendency for momentum to build...

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Announcing Drivvel.com – a place to share and discover great copy!

  I felt a need. A need to share copy and find inspiration. And my blog post on that subject generated enough positive comments to spur me to action. An lo, Drivvel was born. Visit drivvel.com to see...

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